Pricing Your AI Tool: How to Earn More
You built something useful. Now what should you charge?
Price too high, nobody buys. Price too low, you leave money on the table. Here's how to find the sweet spot—and maximize your earnings with Xenyyo's 77% revenue share.
The Pricing Mindset Shift
Most creators underprice their tools. They think: "It only took me an hour to build," or "There are free alternatives."
Here's the truth: You're not selling your time. You're selling a solution.
"If your tool saves someone 30 minutes of work, and they use it weekly, that's 26 hours saved per year. What's that worth to them?"
Your pricing should reflect the value you deliver, not the effort it took you to build it. A dashboard that helps a marketer track ROI in real-time? That's worth way more than the 2 hours you spent coding it.
Pricing by Category: What Actually Works
Based on actual sales data from Xenyyo creators, here's what tools typically sell for—and what buyers expect to pay:
Productivity & Automation Tools
$12 - $25
Email drafters, meeting summarizers, workflow automators, calendar optimizers.
Sweet spot: $15 for Essential, $25 for Pro (with advanced prompts or integrations)
Data & Analytics Dashboards
$15 - $29
KPI trackers, sales dashboards, marketing analytics, financial calculators.
Sweet spot: $19 for Essential, $29 for Pro (if it includes custom formulas or real-time data)
Creative & Design Tools
$9 - $19
Color palette generators, logo makers, social media templates, brand identity tools.
Sweet spot: $11 for Essential, $19 for Pro (with more templates or export options)
Education & Learning
$8 - $18
Flashcard generators, quiz builders, study planners, language learning tools.
Sweet spot: $10 for Essential, $18 for Pro (with progress tracking or AI tutoring)
Gaming & Entertainment
$7 - $15
Character generators, story builders, game idea generators, D&D tools.
Sweet spot: $9 for Essential, $15 for Pro (with more options or randomizers)
Writing & Content Creation
$10 - $22
Blog post generators, headline writers, SEO optimizers, content calendars.
Sweet spot: $12 for Essential, $20 for Pro (with SEO analysis or multi-platform export)
Business & Strategy Tools
$15 - $29
Business plan generators, SWOT analyzers, pitch deck builders, market research tools.
Sweet spot: $17 for Essential, $27 for Pro (with industry-specific templates or financials)
Developer & Tech Tools
$12 - $25
Code generators, API testers, documentation builders, regex helpers.
Sweet spot: $15 for Essential, $22 for Pro (with advanced features or multiple languages)
The Psychology of Pricing
Pricing isn't just about numbers—it's about perception. Here's what works:
End prices in 5 or 9: $25 feels more approachable than $26. $49 feels like a deal compared to $50.
Create contrast with Pro: If your Essential is $25, make Pro $35-40. The gap makes Pro feel premium without being out of reach.
Anchor high, land middle: If you show a $29 Pro option, a $15 Essential suddenly feels like a smart choice.
Don't explain your price: If you say "Only $15!" buyers wonder why it's so cheap. Just state the price confidently.
Pro tip: Most creators start too low, then raise prices after their first 5-10 sales. It's easier to lower a price than raise it—so start at the high end of your range and adjust down if needed.
Essential vs Pro: When to Enable Pro Bundles
Xenyyo lets you offer two tiers: Essential (4 prompts) and Pro (12 prompts). Here's when to enable Pro—and what to include:
Enable Pro If:
- Your tool has advanced use cases (e.g., a calculator with complex formulas)
- You can add premium prompts (e.g., "export as CSV," "compare to last month")
- Your target users are businesses or professionals (they'll pay for depth)
- You want to upsell buyers who love the Essential version
Skip Pro If:
- Your tool is simple and does one thing well (no need to overcomplicate)
- You can't think of 12 unique, valuable prompts
- Your audience is casual users or hobbyists (they may not need extras)
- You're testing demand first (start with Essential, add Pro later)
Pro pricing rule: Charge 2x to 2.5x your Essential price. If Essential is $10, Pro should be $20-25. Xenyyo defaults to 2.5x.
The Real Math: What You Actually Earn
Xenyyo takes a 23% platform fee. You keep 77% of every sale. Here's what that looks like:
Real Example: Study Planner Tool
Let's say you publish a study planner tool. You price Essential at $10, Pro at $18.
- •20 Essential sales: 20 × $10 = $200 revenue → You earn $154
- •8 Pro sales: 8 × $18 = $144 revenue → You earn $110.88
- •Total: $344 revenue → You earn $264.88
Lower prices = more buyers. Scale that to 100+ sales and the volume strategy pays off.
Pricing Mistakes to Avoid
1. Pricing too low "to get sales"
Charging $3 won't make people buy faster. But $7-12 is the sweet spot for impulse buys.
2. Making Pro too similar to Essential
If Pro only adds 2-3 extra prompts, nobody will pay extra. Make Pro feel premium with 12 truly valuable prompts—or skip it entirely.
3. Comparing yourself to free tools
"But ChatGPT is free!" Sure, but your tool is packaged, focused, and solves a specific problem. That's worth paying for.
4. Never raising your price
If you get 20 sales in a week, your price is probably too low. Raise it by $5-10 and see what happens. You can always adjust.
5. Overthinking it
Perfect pricing doesn't exist. Pick a price from the category ranges above, publish, and adjust based on real buyer behavior. Done is better than perfect.
The Pricing Experiment You Should Run
Here's a simple test that works for most creators:
Start at the high end of your category range. If dashboards sell for $15-29, start at $15-20.
Track your conversion rate: If 100 people view your listing and 5 buy, that's 5%. Industry average is 2-4%.
If nobody buys after 50 views, drop your price by $3-5 and test again.
If you get 10+ sales quickly, your price is probably too low. Raise it by $3-5 and see if sales continue.
Pricing isn't set in stone. Xenyyo lets you update pricing anytime—so experiment, learn, and optimize.
The Formula: Start Here
If you're still unsure, use this simple formula:
Essential Price = (Category Midpoint) × (Your Confidence Level)
Pro Price = Essential Price × 2.5
Example: Quiz Generator for Teachers
- Category: Education & Learning ($8-18 range, midpoint = $13)
- Your confidence: High (you've tested it, it works great) = 1.1x
- Essential price: $13 × 1.1 = $14.30 (round to $14)
- Pro price: $14 × 2.5 = $35 (Xenyyo default)
Bottom Line
Pricing is part psychology, part experimentation. Here's what to remember:
Price for value, not effort. Your tool solves a problem—charge accordingly.
Use category ranges as your starting point, then adjust based on features and audience.
Enable Pro bundles if you can deliver real added value with 12 prompts—otherwise, stick to Essential.
Start higher than you think, then adjust. It's easier to lower prices than raise them.
You earn 77% of every sale. Price accordingly to hit your income goals.
The best pricing strategy? Publish, test, learn, iterate. Your first price won't be perfect—and that's fine. You'll figure out what works by watching real buyer behavior.
Ready to price your tool?
Use Xenyyo's AI-powered listing tool to get pricing suggestions based on your tool's category and features. Upload your code, review the recommendations, and publish in minutes.
Questions about pricing? Check out our guide on how to publish your first AI tool, or reach out to support@xenyyo.com—we're here to help.